Archives for Author: Prateek

Why does ranking fluctuate like crazy for some of the keywords in SEO? We are sure that this is the question that keeps every SEO professional awake at night.  We all understand that SEO is a long-term approach, but when your keywords jump from the…
Defining a buyer persona is one of the most important steps toward an effective marketing strategy. After all, it is the buyer for which you are taking all the effort!   If you could identify your buyers precisely your marketing strategy would be effective and…