Archives for Category: Strategy

  There is a common debate in SEO circles about whether web pages should have lengthy content or be crisp and to the point.  If you look at today’s website structure and customers' tastes, not much text is preferred on the website. However, the SEO…
In this digital age, media planning is very important as you need to be aware of where you want your ads to be placed for maximum visibility. Media planning is all about knowing which channels would bring the maximum ROI on the ads for your…
21st century is all about the digital revolution and many businesses have realized the importance of going digital and the impact of digital marketing on their business. But going digital has its own challenges and implications and business owners are required to effectively tackle each one…
The pandemic has struck us like lightning. It has affected the economy, the people, the businesses and of course our lifestyle. Everything related to the virus has been discussed, blogs have been written and when it comes to marketing, strategies have been revamped and refurbished.…
The influence of the internet in India has been massive, reaching an average of 40 million new users every year — the fastest in the world. Low-cost smartphones, combined with affordable data packages, have propelled digital far beyond the big cities. The result — 400…
The expectation of 2020 as being the quintessential modern year has gone out the window. Our priorities have been realigned due to the pandemic and our focus has been completely shifted to what we consider as ‘essential’ things. Businesses, both big and small have taken…
The world is under lockdown. There’s panic, there’s unrest and of course a lot of free time. You visit your favourite social media platform and are bombarded with posts that start with ‘in these uncertain times’ and end with ‘we are all in this together.…
The economy is slow, there’s no denying that. At 5%, the Indian economy is currently at its slowest but the competition remains uninfluenced. In fact, it has become more difficult for businesses to thrive. Even well-established companies are struggling to keep up. But, a slow…