Eurobond Ranks High!
- Project Title:Search Engine Optimization
- Client:Euro Panel Products Pvt. Ltd
- Date:2016 to 2020
- Project Value:NA
Eurobond is one of the top 3 brands pan-India when it comes to the supply of quality Aluminium Composite Panels. The company under the flagship of Euro Panel Products Pvt Ltd has been the trusted partner in providing ACP to various industry sectors via its well-established dealer and distributor network.
At the onset of the project, the website was new and not optimized for SEO. There were no relevant searches except the brand name and they didn’t have social media presence as well.
Ensure the website ranked on relevant keywords in order to gain maximum visibility and credibility. Also, establish a social media presence to ensure audience found Eurobond on relevant platforms.
We started by identifying relevant buyer persona's. We focused on influencers i.e. interior designers, architects, and contractors as well as channel partners i.e. dealers, distributors and retailers.
Based on the audience we studied the kind of search patterns that would be relevant and shortlisted keywords. These keywords were then categorized based on search volume.
Keywords with high search volume were used in combination with different terms, variants and product terms. This ensured more traffic on the website. We tried and tested this thoroughly.
On-Page Optimization of the website was done by altering URL structure, adding relevant meta tags, optimizing website content and incorporating relevant keywords in the content.
Off-Page Optimization through bookmarking, guest blogging, third party submission, etc. was done on monthly basis to ensure sustainable top rankings, thereby improving brand awareness and recall.
We also created profiles on Social Media Platforms like Facebook, Instagram, LinkedIn and Twitter to ensure brand visibility. We posted relevant updates periodically on these platforms to keep audience engaged.