- Project Title:Social Media Marketing
- Client:Simba Toys, India
- Date:2014 to 2020
Create and maintain an amazing social media presence on relevant platforms for the brand.
Establish brand awareness, build credibility and keep the audience engaged and interactive.
To realize this goal, we did intense research and brainstorming to chalk out detailed buyer persona, buyers journey, and some of the critical influencers. We decided to communicate that as a brand "We Care" and intend to contribute towards right raising, learning, and development of children.
Our Choice of Social Platforms:
Facebook (Anchor Platform): We focused on creating a page that reflects the brand at its best. It talked about brand philosophy, products, characters, and also had fun & interesting contests & quizzes.
Instagram: We focused on creating a feed that aesthetically reflected the brand identity. We followed relevant pages, interacted with influencers and increased reach using trending hashtags.
Creating Content That Matters:
Understanding the current concerns and evolving behaviours of new-age parents, we created a series of blogs that addressed every modern-day issue when it comes to parenting and child development. These blogs were published on a dedicated WordPress blog page and promoted through Social Media and Database Outreach.