Content is the reason people do what they do – be it social media, blogs, search engines, eBooks etc. It drives the online world.
To leverage content is to build trust, provide value and thereby generate sales.
The beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.
The whole reason people are online is to consume content in many forms, and content marketing can help your business reach consumers in a way that other forms of marketing cannot. It can increase awareness of your brand, win the trust of your audience and help you stand out among the competition. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate new leads and drive sales.
We have been in the industry for more than seven years. Our gathered expertise and hunger for learning gives us an edge over the competition. Our thought-process is dynamic and up to date with the on-going trends. With us by your side, you can be sure that not only you have good content but also that your content is being marketed efficiently for consistent improvement. Content marketing is not a one-time process; it requires nurturing, continuous research and a result-oriented approach – and that’s where we excel.
Our expertise with SEO and social media marketing ensures that your brand gets presented to a wide audience and in the best possible light. Remember, the more visible your content becomes, the more success you have with your conversion rates.
This depends on what your needs/goals are. For example, an online news portal looking to build its online presence will have very different goals to a small business looking to increase its customer base.
But you can expect one or all of the following results from our content marketing strategy, once it has matured:
Brand awareness: You will see more traffic from search and social, more referral traffic from third-party sites (via links) and an uptake in brand mentions across the web.
Engagement: Over time your brand will get more likes, shares and other engagement on social media, as well as more inbound links from third-party sources.
Search visibility: As your content marketing strategy matures, your pages will rank higher in search engines for your target keywords and your overall domain authority will also increase.
Lead generation: You can expect a higher volume of leads from search, social and potentially offline as well. The ROI would also improve gradually.
Content marketing is a long-term strategy. While you’re likely to see more social shares and new leads within the first few months of implementing your campaign, our ultimate goal is to achieve a long-term goal. Since the content we create will provide value for many years to come, consider it an asset that will help you build loyalty, generate leads, and drive sales far into the future. Rest assured, you’ll find the results to be highly satisfactory.
As echoed several times across the internet, content is king; and the content that we create for you never fails to get the crown.
Our Content Marketing Strategists take a scientific approach to inbound marketing and content marketing campaigns using hard data to craft an exceptional strategy to achieve your business goals and drive profits to your door.
Once a strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content that resonates with your target audience. Our content writing pundits have a finger on the pulse of the readers and swiftly paint with words to create curiosity and urgency in the minds of the targeted users.
Our main focus is to deliver unique and keyword-rich content based on the Google guidelines as well as the unwritten internet guidelines that give us an edge over the competition.
We cover the entire range of content required to make a mark in the online world and embed your brand in the minds of your audience – be it social media posts, blog posts, SEO blogs and article, website content, Landing page content, Email, infographics, etc.
Whether you are new to content marketing or an already established player, we can prove to be a great value addition to your marketing family. Our content marketing strategy can effortlessly bridge the gap between your products/services and the end consumers.
Our content not only grabs eyeballs but also generate profits.
It’s has been a delightful experience working with Team Vikasita Connect. They work like our own team, understand the brief and expectations completely and amaze us with an outstanding creative every time. We look forward to work on many more projects with them.
Our Google listing has always been top 3 from the time SEO is handled by Team Vikasita. They are the people you can trust with any of your designing requirements or website development work. Delivering on time is what I appreciate of them, which is quite rare in this industry.
Team Vikasita Connect got a quick understanding of our company, products, and expectations. They have strong domain knowledge of Social Media, SEO & SEM and have always been very responsive to our queries and problems. They have been flexible with our suggestions and have worked as a close team. Their expertise is helping us move closer to our business goals.
We've been associated with Vikasita Connect for almost 3 years now. As our digital agency, we find them very proactive and responsive. They have done some amazing work in setting up our company’s digital media strategy. Not only they brought creativity and vision in building our social platforms but also have supported our marketing team to build up our brand 360 degrees.