Author : Prateek Sharma

In the current digital marketing environment, taking a comprehensive approach to search marketing is essential. By eliminating barriers between teams and identifying commonalities between paid and organic search, you can optimize your digital shelf space. Here are three essential steps for developing a successful comprehensive search approach. First: Comprehend the

Defining a buyer persona is one of the most important steps toward an effective marketing strategy. After all, it is the buyer for which you are taking all the effort!   If you could identify your buyers precisely your marketing strategy would be effective and you will gain more for

  If you are choosing your SEO keyword list only on the basis of average search volume, you probably have not evolved along with the Google search algorithm. Ouch! That hurts! Yes, it does, but we have to say it for your own good. Google’s search engine has evolved a

The world of social media changes at the speed of light. The platforms are constantly evolving and so are the content trends and preferences. In this “never the same” scenario, we have managed to identify the top 5 trends you can bank upon for marketing your products and services in

There is a common debate in SEO circles about whether web pages should have lengthy content or be crisp and to the point.  If you look at today’s website structure and customers’ tastes, not much text is preferred on the website. However, the SEO team insists on adding content for

In this digital age, media planning is very important as you need to be aware of where you want your ads to be placed for maximum visibility. Media planning is all about knowing which channels would bring the maximum ROI on the ads for your business. However, it’s easier said