Archives For Category: Social Media Marketing

It’s January 2019, people are baffled to find that Burger King is liking their old tweets from 2009-10. And guess the people whose tweet Burger king was liking – they were mostly big-ticket celebrities on Twitter with a LOT of followers and a good engagement rate. Naturally, these influencers addressed the happenings on Twitter and most were under the impression that there may be a technical error, because why would a food giant suddenly like random old tweets? But this was far from any technical error. This activity put Burger King in the limelight, with a lot of celebs and influencers tweeting about them. In other words, Burger King gained

The pandemic has struck us like lightning. It has affected the economy, the people, the businesses and of course our lifestyle. Everything related to the virus has been discussed, blogs have been written and when it comes to marketing, strategies have been revamped and refurbished. As we find ways to acclimatize to the ‘new normal’, we must keep in mind that there’s an end to this conundrum. Every business owners and brands must be ready to bounce back and return stronger and smarter. Marketing post-COVID-19 will demand that brands and companies redesign their performance game plan and develop continuous experimentation within the key practices such as SEO, PPC and social

Checking yet another top, shoe, gadget online? This may be your way of coping with Lockdown. Stockpiling is a way to control emotions. It helps you feel prepared and secured, and gives you a sense of control amidst all the uncertainty. This was evidently observed when people started panic buying for essentials immediately after the lockdown was announced. The study suggests that when anxious, our minds behave irrationally. And considering today’s times, we have numerous channels to induce anxiety. Every time you log in to social media account or switch on a news channel, all you see is the updates on increasing spread of the pandemic, the images of empty

The world is under lockdown. There’s panic, there’s unrest and of course a lot of free time. You visit your favourite social media platform and are bombarded with posts that start with ‘in these uncertain times’ and end with ‘we are all in this together. Suddenly, social media looks monotonous. It’s filled with false information, quarantine memes and brands trying their best to sound empathetic. If you’re a business owner or a digital marketing consultant in Mumbai you need to do something to stand out. You must figure out your place in the chaos to connect with your audience that will eventually help your business. But first, let’s start with the why

The economy is slow, there’s no denying that. At 5%, the Indian economy is currently at its slowest but the competition remains uninfluenced. In fact, it has become more difficult for businesses to thrive. Even well-established companies are struggling to keep up. But, a slow economy doesn’t have to be bad news for your business. Your business can thrive and grow even in a slow economy if you have the right strategy. Here are a few things you can easily do to grow your business: Be the ‘Need’ of the consumers The most common mistake that companies do is they put all their focus on promoting their own products rather