In this digital age, media planning is very important as you need to be aware of where you want your ads to be placed for maximum visibility. Media planning is all about knowing which channels would bring the maximum ROI on the ads for your business.
However, it’s easier said than done. An effective media plan takes a lot of brainstorming, research, and analysis to be done. Thus, we, as a proficient digital media buying agency, have listed down some basic steps to succeed at media planning and buying –
- Set your goals
The first thing before embarking on any advertising journey is to set up goals that you intend to achieve with your ads. Do you want to increase brand awareness or want to generate leads for a product/service or simply you want to increase webinar/newsletter signups on your website? An effective media plan cannot be made unless the goal is established.
- Determine your ideal prospects
Now that you have established your goals, it’s time to determine who are going to be your ideal prospects (whom do you want to serve your ads to). Start by looking at your product/service, identify which type of audience they will benefit the most.
You can also look at your competitors; see what their target market is? There are 80% chances that people similar to their audiences will buy from you too.
- Channel research
Once you are clear with who your prospects are, identify the channels where they spend most of their time at. Which is the website that your prospects visit most frequently? Is there any other place where your prospects spend most of their time very frequently? Identify these channels and also determine whether it would be feasible for you to reach out to your prospects on these channels. Evaluate the various digital media buying plans that these channels have on offer, and finally, choose the best one according to you.
- Communication strategy
You have everything planned, you want to reach your prospects on an ABC website, but how do you communicate your message to them, that too effectively. Here is where you need to spend some brainstorming sessions on identifying the kind of communication that you would be adding in your ads.
- Seek Help
If at any point in your campaign, you get stuck or feel that your campaigns are not generating the desired results for you, never shy away from seeking help. Consider speaking with an expert digital marketing consultant in Mumbai that can evaluate your campaigns and provide insights on what needs to be done in order to gain maximum ROI from the campaigns. It’s always good to ask for help rather than waste all the media budget and gaining nothing.
Media planning, when done in the correct way, can generate a great amount of profit for your business. However, one must ensure that it is not a beginner’s task and to manage a huge amount of budget, it is always advisable to seek an expert’s hand rather than exhausting all of the budgets yourself with negligible ROI.