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Search Engine Optimization

In the dynamic realm of digital marketing, search engine optimization (SEO) has long been a cornerstone of success. However, the emergence of artificial intelligence (AI) has sparked a debate about the future of SEO and whether AI will eventually render human expertise obsolete. While AI is undoubtedly transforming the SEO landscape, it’s crucial to understand its role as an augmentation, not a replacement for human ingenuity. AI’s Impact on SEO: Automation and Insights AI is already making a significant impact on SEO by automating many of the technical and time-consuming tasks involved in optimizing websites. This includes keyword research, content optimization, technical SEO audits, and link building. By automating these

Why does ranking fluctuate like crazy for some of the keywords in SEO? We are sure that this is the question that keeps every SEO professional awake at night.  We all understand that SEO is a long-term approach, but when your keywords jump from the 50th position to the 5th it puts the long-term approach aside and gives you a reason to celebrate. We wish that the celebration lasts forever but that is rarely the case. Just like keywords jump up to the top, they plummet down drastically too and that’s the sudden end to our celebration.  So let’s keep our emotions stable and understand why keyword ranking fluctuates so

  If you are choosing your SEO keyword list only on the basis of average search volume, you probably have not evolved along with the Google search algorithm. Ouch! That hurts! Yes, it does, but we have to say it for your own good. Google’s search engine has evolved a lot since its inception in 1998. From focusing on basics like keyword and content volume, Google with its machine learning, artificial intelligence, and deep learning is now serving results based on search intent coupled with other factors like user experience, content quality, etc. So what is search intent, after all? Well, to explain it in a simple manner search intent

The influence of the internet in India has been massive, reaching an average of 40 million new users every year — the fastest in the world. Low-cost smartphones, combined with affordable data packages, have propelled digital far beyond the big cities. The result — 400 million Indian consumers are now online. Whether it’s searching for information, live streaming a cricket match, or watching their favourite daily soap online, consumers across the country are enjoying the easy access to the internet. And these consumers are discerning and demanding. Brands that can understand their needs and tailor relevant experiences for them are the ones that will be able to delight them and