Blogs

In the ever-evolving landscape of digital marketing, social commerce has emerged as a transformative force, seamlessly integrating social media and online shopping experiences. Social commerce is the fusion of social media and e-commerce, allowing users to discover, research, and purchase products directly within their favorite social platforms. This innovative approach

In the dynamic landscape of digital marketing, social media has emerged as a powerful tool for brand promotion, customer engagement, and market outreach. As artificial intelligence continues to revolutionize the way businesses operate, the question arises: should you handle your social media marketing in-house or entrust it to a professional

In an era dominated by technology, the intersection of artificial intelligence (AI) and social media marketing has given rise to unprecedented opportunities for businesses. We being a leading digital marketing agency, are at the forefront of leveraging AI to redefine the landscape of social media marketing. In this blog, we’ll

The world of social media changes at the speed of light. The platforms are constantly evolving and so are the content trends and preferences. In this “never the same” scenario, we have managed to identify the top 5 trends you can bank upon for marketing your products and services in

In this digital age, media planning is very important as you need to be aware of where you want your ads to be placed for maximum visibility. Media planning is all about knowing which channels would bring the maximum ROI on the ads for your business. However, it’s easier said

It’s January 2019, people are baffled to find that Burger King is liking their old tweets from 2009-10. And guess the people whose tweet Burger king was liking – they were mostly big-ticket celebrities on Twitter with a LOT of followers and a good engagement rate. Naturally, these influencers addressed

The pandemic has struck us like lightning. It has affected the economy, the people, the businesses and of course our lifestyle. Everything related to the virus has been discussed, blogs have been written and when it comes to marketing, strategies have been revamped and refurbished. As we find ways to

Checking yet another top, shoe, gadget online? This may be your way of coping with Lockdown. Stockpiling is a way to control emotions. It helps you feel prepared and secured, and gives you a sense of control amidst all the uncertainty. This was evidently observed when people started panic buying

The world is under lockdown. There’s panic, there’s unrest and of course a lot of free time. You visit your favourite social media platform and are bombarded with posts that start with ‘in these uncertain times’ and end with ‘we are all in this together. Suddenly, social media looks monotonous.

The economy is slow, there’s no denying that. At 5%, the Indian economy is currently at its slowest but the competition remains uninfluenced. In fact, it has become more difficult for businesses to thrive. Even well-established companies are struggling to keep up. But, a slow economy doesn’t have to be